Elle
May 6th 2025
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10bet horse racing South Africa has officially announced the appointment of renowned horse racing trainer Adam Marcus as its official Horse Racing Ambassador. It resonates with the company’s wider strategy of growing its footprint in the racing industry while providing more bespoke offerings to punters around the country for more targeted focal features.
Adam Marcus brings years of experience and industry recognition to the role. Known for his consistent achievements and professional conduct, Adam Marcus has built a reputation at the South Africa online betting community that aligns with 10bet horse racing’s ongoing focus on sports integrity and audience engagement.
The declaration arrives at an opportune time, with 10bet horse racing South Africa online betting tirelessly launching its horse racing platform. Access to both local and international events, including high-profile races such as the Durban July, Sun Met, Cheltenham Festival, and Royal Ascot, is a new addition. The platform caters to all horse racing bettor levels with real-time updates, odds, and racing info.
In a joint statement, 10bet horse racing South Africa online betting highlighted the strategic nature of the partnership. “Horse racing holds a long-standing place in South Africa online betting sport. Working with someone of Adam’s experience allows us to bring a deeper understanding of the sport to our users,” said Michelle Colborne, Vice President of Marketing at 10bet horse racing, South Africa online betting.
Adam Marcus also commented on the collaboration. “This is an opportunity to work closely with a team that respects the sport and the people who follow it. I look forward to contributing my insights to a platform that aims to provide solid support to punters.”
The newly launched platform includes several tools that simplify the betting experience while offering broader coverage of races both in South Africa and abroad. The site is home for everyone – from the average user to the hardcore racer. 10bet horse racing aim not glam up their technology with the simple and relevant stuff of the user. Just make life simple for both in what they do.
Adam Marcus is widely recognised at the South Africa online betting racing community. With great performances through the years, he has earned the respect of peers and punters alike. His racing approach, founded on preparation and meticulousness, complements 10bet horse racing’s conviction in selling a product based on trust and quality.
As part of his role, Adam Marcus will contribute regular content to 10bet horse racing section. This may include race previews, performance analysis, and betting tips that reflect the current state of the sport. His commentary is expected to offer value to users looking for more depth beyond the basics of race listings and odds.
The appointment of Adam Marcus and the launch of the new platform signal a focused direction for 10bet horse racing in South Africa. The company is aiming to strengthen its offerings across sports categories, with racing being a core part of that development.
This partnership is not just about new features but also about adding experience and knowledge to the conversation. By working with someone like Adam Marcus, 10bet horse racing is looking to bring more informed content to its users, something that supports confident decision-making and adds context to each event listed on the platform.
The 10bet horse racing approach is built on clarity and accessibility. By keeping the platform straightforward and involving people who know the sport, the company is positioning itself to meet the expectations of South African punters in a practical and informed way.