Amelco Launches Upgraded Global Horse Racing Platform

London, United Kingdom,  Amelco, a technology provider for sportsbook operators, has introduced a significantly upgraded version of its horse racing product. Built around a modular structure, the new system gives operators the flexibility to customise their offerings and support racing coverage across different regions.

This latest version uses an API-first design, allowing sportsbooks to tailor both front-end and back-office features to match their existing setups. Operators can manage branding, layout, and regional preferences with greater control, while streamlining race data and market delivery.

Amelco’s system backs horse races from many big track spots around the world, like the UK, Ireland, the US, Australia, South Africa, and others. Races happen all day and in many time zones. The setup is made to keep bets going and on time.

Matt Parr, Head of Horse Racing at Amelco, commented on the consistent demand for racing content.

“Racing remains one of the few betting markets that runs day and night across several continents,” he said. “It’s a staple for any sportsbook looking to maintain steady engagement across different customer segments. This upgrade helps meet those expectations.”

The item has live horse racing odds right in the user screen. It lets buyers see races without needing to leave the betting site. Real-time data keeps the live horse racing odds and results up-to-date as the race goes on, backed by real data sources to keep it right and in line.

It also has new streaming and data tools, and now it gives more race info, which helps those running betting areas cover more events. This has full race details, live horse racing odds control tools, and ways to set up the betting area as you like. The new updates show Amelco’s ongoing aim to give trustworthy, data-based help to betting operators. With these better parts, Amelco makes its mark stronger as a main name in the race tech area.

Operators can also use the horse racing betting platform’s administrative tools to make targeted changes to betting types, languages, and promotions based on customer preferences or regional requirements. These adjustments can be made without major overhauls to the system, which lowers the technical burden for ongoing updates.

Parr noted that the new features were developed in response to requests from partners looking for more efficient workflows and improved customer-facing tools.

“Our horse racing betting platform supports full-day racing coverage and comes with the infrastructure to support live horse racing odds, streaming, and updated race information as it happens. This helps operators present a consistent and reliable service to their customers,” Parr added.

Amelco gives many betting choices in sports, casino games, lottery, and virtual bets. With this new start, the firm is making its spot stronger in horse races, a big part of the world betting market.

The new product is now out for both new and old partners. A special team helps with setup, aiding firms in setting up, training, and content prep. This move shows another push by Amelco to grow its services in controlled betting areas.

By focusing on a flexible system architecture, Amelco continues to adapt to the evolving requirements of sportsbook partners. This release marks a step forward in its approach to racing products, aligning with long-term efforts to provide technology that supports operational goals in a competitive market.

Operators who want a clear way to deal with racing content now can use a horse racing betting site made just for their work needs. This site gives unbroken news on horse races from many places, helping operators keep a busy and steady bet list. This flow of news keeps users in the game all day and makes sure the betting markets stay open and fast to react. With ready tools for quick market changes and price fixes, it makes the job of trading teams easier and cuts down on the need for manual work.