Hong Kong Jockey Club Welcomes Casper Stylsvig

Casper Stylsvig was appointed as the Executive Director of Sports Business by The Hong Kong Jockey Club. The club announced it. Casper Stylsvig will lead the revenue development for various areas such as horse racing, football, lottery, and new sports activities. Besides, he will be on the club’s board and will be directly reporting to the CEO, Winfried Engelbrecht-Bresges.

Casper Stylsvig has over a long period of time been involved in different sports all over the world and brings with him the expertise he gained through managing the commercial and revenue aspects of the clubs for which he has worked. Before moving to the Hong Kong Jockey Club, he was the chief revenue officer at Chelsea Football Club, where he was instrumental in implementing the club’s global marketing and sponsorship strategies.

He has held various leadership posts in the past, which include being in charge of the commercial department at FC Barcelona, Manchester United, Fulham, and AC Milan. Through these ventures, he gained valuable insights into how sports work across borders, the participation of fans, and the generation of income.

In his statement, Casper Stylsvig said that his new job is a logical step in his working life where he can utilise insights from world football to the Hong Kong Jockey Club to develop their sports business model.

“I am able to apply the most effective methods from the world sports to a club that has been the leader in the horse racing and betting innovation with this opportunity ahead of me,” he said.

The timing of the meeting coincides with the Hong Kong Jockey Club’s ongoing efforts to broaden its international sphere of influence through collaborations, technological advancements, and fresh betting schemes designed to attract users from the local area as well as other countries.

The Hong Kong Jockey Club has signed a collaboration agreement with Pari-Mutuel Urbain (PMU), a French company, to launch a new global pool betting facility. The initiative, called the International Order Couple, will be available for all Hong Kong races and extended to the 95 World Pool events listed on PMU’s calendar.

Such a partnership is a further step after  the increasing connection between the two organizations, that initialized in October 2019. Their first joint initiative, the Simple common pool bet, allowed players in both regions to wager within a shared pool, effectively increasing liquidity and prize potential.

In 2022, PMU became a part of the Hong Kong Jockey Club World Pool for International Winner and International Placer bets. The addition of the International Order Couple builds upon that foundation, giving bettors access to a wider range of cross-market opportunities.

A joint statement released by PMU highlighted the importance of the initiative, describing it as a reflection of both organisations’ dedication to expanding betting options while strengthening their collaboration within international horse racing. “This growing cooperation shows the ongoing commitment to offering a more diverse betting experience and reinforcing ties across global racing markets,” the statement read.

One of the primary objectives of the new product is to appeal to customers from other countries who wish to bet more money in larger pools with better odds. Besides, co-mingling efforts can be done by operators who have the necessary resources and expertise, thus facilitating the implementation of the global pool integration strategy in the horse racing sector.

Hong Kong Jockey Club and the partnership PMU is a good example of the trend of cross-border collaboration among top-class racecourse operators. One of the main ways in which shared pool betting has become more popular is because it helps create more liquidity, which gives punters a better overall experience. By pooling resources and customer bases across regions, organisations like Hong Kong Jockey Club and PMU can offer bettors a more consistent and rewarding structure.

The co-operation with the Hong Kong Jockey Club is in line with the club’s goal of making Hong Kong a worldwide pool betting hub. The club’s international pool network programme that connects betting operators from different countries is still drawing the interest of the racing and betting community all over the world.

The addition of new products, such as the International Order Couple, signals a steady expansion of that model, offering bettors new ways to engage while supporting the international growth of horse racing.

What this collaboration means for PMU is that it not only consolidates its status in the international racing community but also sends a strong signal that France remains an important player in the worldwide betting infrastructure for the sport. Through this association with the Hong Kong Jockey Club, PMU can tap into HK’s cutting-edge betting technology and diversified racing calendar, besides imparting its knowledge of pari-mutuel systems to them.

The appointment of Casper Stylsvig and the launch of the new pool bet are two events that signal the Hong Kong Jockey Club’s intention to merge global experience with sports and betting sectors with innovation. His work in top European clubs has allowed him to gain a broad spectrum of commercial insights, and the relationship with PMU is proof of the club’s commitment to a global partnership.

Stylsvig’s background in top European clubs has given him access to a wide range of commercial insights, while at the same time, the partnership with PMU exemplifies the club’s commitment to international collaboration. One of the two events signaling the Hong Kong Jockey Club’s intention to combine worldwide expertise with the creative sports and betting sectors is the both announcement of Casper Stylsvig and the new pool bet unveiling.

Individually, these happenings point to a progressive stance regarding the international sports and betting landscape, which sees the Jockey Club of Hong Kong engaging deeply with overseas market collaborations and sports industry breakthroughs.